{"title":"Rule 1","description":"\u003cp\u003eRule One Proteins is a performance focused supplement brand built by industry veterans with decades of experience in formulation, manufacturing, and sports nutrition. Established in the United States, the brand combines over 40 years of expertise with a hands on approach to producing high quality supplements designed for serious training.\u003c\/p\u003e\n\u003cp\u003eAt its core, Rule One is driven by a simple principle. Better input equals better output. The brand prioritises ingredient quality above all else, focusing on purity, potency, and effectiveness rather than cost cutting or marketing trends. Every product is designed to deliver what matters most for performance, recovery, and muscle development.\u003c\/p\u003e\n\u003cp\u003eWhat sets Rule One apart is its full control over manufacturing. Unlike many supplement companies, the brand produces its products in its own state of the art GMP certified facility, overseeing everything from raw ingredient sourcing through to final packaging. This ensures consistency, transparency, and a high standard across every batch.\u003c\/p\u003e\n\u003cp\u003eRule One is also built by athletes, for athletes. The brand's identity is rooted in real training experience, with a team of bodybuilders, powerlifters, and fitness professionals who understand what effective supplementation should deliver in the gym. This practical foundation shapes both product development and overall brand direction.\u003c\/p\u003e\n\u003cp\u003eThe brand places strong emphasis on clean, purposeful formulations. Products are designed without unnecessary fillers or additives, focusing instead on delivering high quality protein sources and performance ingredients that support real world results.\u003c\/p\u003e\n\u003cp\u003eUltimately, Rule One stands for quality, control, and performance. Delivering straightforward, effective supplements for those who take their training seriously and expect consistent results.\u003c\/p\u003e","products":[{"product_id":"rule-1-bcaa","title":"Rule 1 BCAA","description":"\u003cp\u003eRule 1 BCAAs is a straightforward branched chain amino acid formula designed to support muscle recovery, endurance and protein synthesis during training. Built as a simple and effective amino supplement, it delivers the three key BCAAs in a clinically supported ratio without unnecessary additives or complexity.\u003c\/p\u003e\n\u003ch3\u003e2:1:1 BCAA Ratio\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a 2:1:1 ratio of leucine, isoleucine and valine, delivering approximately 5g of BCAAs per serving. This ratio is widely used to support muscle protein synthesis, with leucine acting as the primary trigger, while isoleucine and valine contribute to energy production and recovery.\u003c\/p\u003e\n\u003ch3\u003eIntra-Workout Energy \u0026amp; Endurance\u003c\/h3\u003e\n\u003cp\u003eBCAAs play an important role during training, as they are metabolised directly in muscle tissue rather than the liver. This allows them to be used as an immediate energy source during exercise, helping to reduce fatigue and support endurance in longer or more demanding sessions.\u003c\/p\u003e\n\u003ch3\u003eMuscle Preservation\u003c\/h3\u003e\n\u003cp\u003eSupplementing with BCAAs may also help reduce muscle breakdown, particularly during fasted training or calorie restricted phases, supporting the preservation of lean muscle mass while maintaining performance.\u003c\/p\u003e\n\u003ch3\u003eMixability \u0026amp; Versatility\u003c\/h3\u003e\n\u003cp\u003eThe formula is micronised for improved mixability and absorption, allowing it to dissolve easily in water without clumping. It is also free from added sugars, stimulants and unnecessary fillers, making it suitable for stacking with other supplements such as pre workouts, intra workouts or protein powders.\u003c\/p\u003e\n\u003cp\u003eDesigned for flexible use, Rule 1 BCAAs can be taken pre, intra or post workout depending on individual preference, making it a practical addition to a daily training routine.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 BCAAs is positioned as a simple, effective amino supplement, delivering essential BCAAs to support recovery, endurance and muscle maintenance without added complexity.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e5g BCAAs per serving in a 2:1:1 ratio\u003c\/li\u003e\n\u003cli\u003eSupports muscle recovery and protein synthesis\u003c\/li\u003e\n\u003cli\u003eHelps reduce muscle breakdown during training\u003c\/li\u003e\n\u003cli\u003eCan support endurance and energy during workouts\u003c\/li\u003e\n\u003cli\u003eMicronised for easy mixing and absorption\u003c\/li\u003e\n\u003cli\u003eFree from added sugars and stimulants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for gym goers, athletes and individuals looking for a simple amino supplement to support recovery, endurance and muscle maintenance.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 250–350ml of water and consume before, during or after training.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Blue Raspberry","offer_id":45091628384310,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Fruit Punch","offer_id":45091628417078,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Grape","offer_id":45091628449846,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":45091628482614,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Peach Mango","offer_id":45091628515382,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"Pineapple Blast","offer_id":45091628548150,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/BCAA_30s_Blue-Raspberry0001_1.webp?v=1774257667"},{"product_id":"rule-1-burn","title":"Rule 1 Burn","description":"\u003cp\u003eRule 1 Burn is a thermogenic fat burner designed to support energy, metabolism and fat utilisation during calorie controlled phases. Built as a multi pathway formula, it combines stimulants, amino acids and thermogenic plant extracts to support weight management, training performance and daily energy levels.\u003c\/p\u003e\n\u003ch3\u003eThermogenic Complex\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a thermogenic complex featuring ingredients such as Capsimax®, grains of paradise, green tea and green coffee extracts. These compounds work to support metabolic activity and increase calorie expenditure, helping the body utilise stored fat as a fuel source.\u003c\/p\u003e\n\u003ch3\u003eL-Carnitine for Fat Utilisation\u003c\/h3\u003e\n\u003cp\u003eTo further support fat metabolism, Burn includes 1.5g of L-carnitine tartrate per serving. Carnitine plays a key role in transporting fatty acids into the mitochondria, where they are used for energy production, supporting both performance and fat utilisation.\u003c\/p\u003e\n\u003ch3\u003eMulti-Source Caffeine Blend\u003c\/h3\u003e\n\u003cp\u003eThe formula also features a multi-source caffeine blend delivering approximately 200mg of caffeine per serving from sources such as caffeine anhydrous, coffee bean, tea leaf and guarana. This provides increased energy, alertness and training intensity, while also supporting thermogenesis and metabolic output.\u003c\/p\u003e\n\u003ch3\u003eFocus \u0026amp; Endurance Support\u003c\/h3\u003e\n\u003cp\u003eTo complement the stimulant profile, Rule 1 Burn includes 1g of L-tyrosine and taurine. These ingredients support focus, cognitive function and endurance, helping maintain performance during training and throughout the day.\u003c\/p\u003e\n\u003ch3\u003eAbsorption \u0026amp; Effectiveness\u003c\/h3\u003e\n\u003cp\u003eAdditional support comes from ingredients such as Capsimax®, grapefruit extract and BioPerine®, which contribute to thermogenesis, nutrient absorption and overall formula effectiveness. These compounds help enhance the body's response to the active ingredients, improving overall efficiency.\u003c\/p\u003e\n\u003cp\u003eWith zero added sugars and a transparent label, Rule 1 Burn is designed to integrate easily into calorie controlled diets, supporting fat loss without unnecessary caloric intake.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 Burn is positioned as a straightforward thermogenic formula, combining energy, metabolism and fat utilisation support to assist with both performance and body composition goals.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMulti source caffeine (200mg) for energy and intensity\u003c\/li\u003e\n\u003cli\u003eSupports metabolism and calorie expenditure\u003c\/li\u003e\n\u003cli\u003eIncludes L-carnitine for fat utilisation\u003c\/li\u003e\n\u003cli\u003eThermogenic ingredients for fat loss support\u003c\/li\u003e\n\u003cli\u003eAdded amino acids for focus and performance\u003c\/li\u003e\n\u003cli\u003eZero added sugar formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals in a calorie deficit looking to support fat loss, energy and training performance, particularly during cutting phases.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 250–350ml of water and consume before training or earlier in the day. Avoid use close to bedtime due to stimulant content.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Blue Razz Lemonade","offer_id":45091776725046,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"Peach Mango","offer_id":45091776757814,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"Snow Cone","offer_id":45091776790582,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"Watermelon","offer_id":45091776823350,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/Burn_Blue-Razz-Lemonade0001.webp?v=1774258155"},{"product_id":"rule-1-casein","title":"Rule 1 Casein","description":"\u003cp\u003eRule 1 Casein is a slow digesting protein designed to support muscle recovery, maintenance and growth over extended periods. Built around 100% micellar casein, it delivers a sustained release of amino acids, making it ideal for periods between meals or overnight recovery.\u003c\/p\u003e\n\u003ch3\u003eMicellar Casein — Sustained Release Protein\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is micellar casein, providing 25g of protein per serving. Unlike whey protein, casein digests slowly and forms a gel like structure in the stomach, allowing for a gradual release of amino acids over several hours. This helps support ongoing muscle protein synthesis and reduces muscle breakdown during longer periods without food.\u003c\/p\u003e\n\u003ch3\u003eOvernight Recovery\u003c\/h3\u003e\n\u003cp\u003eThis slow release profile makes casein particularly effective before bed, where it helps provide a steady supply of amino acids during sleep, a critical period for recovery and muscle repair. It is also beneficial between meals to help maintain a positive protein balance throughout the day.\u003c\/p\u003e\n\u003ch3\u003eComplete Amino Acid Profile\u003c\/h3\u003e\n\u003cp\u003eRule 1 Casein provides a complete amino acid profile, including naturally occurring BCAAs and essential amino acids, supporting muscle recovery and overall performance. Each serving is relatively low in fat and carbohydrates, making it suitable for a range of nutrition goals including lean muscle maintenance and body composition support.\u003c\/p\u003e\n\u003ch3\u003eTexture \u0026amp; Versatility\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to mix into a thicker, creamier texture compared to whey protein, reflecting its slower digestion rate. This makes it suitable not only for shakes, but also for use in recipes where a thicker consistency is preferred.\u003c\/p\u003e\n\u003ch3\u003eStacking with Whey\u003c\/h3\u003e\n\u003cp\u003eDue to its sustained digestion, Rule 1 Casein is often used alongside faster digesting proteins such as whey, helping cover both immediate and extended protein needs throughout the day.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 Casein is positioned as a targeted recovery protein, delivering prolonged amino acid release to support muscle repair, recovery and maintenance during extended periods without food.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e25g slow digesting micellar casein per serving\u003c\/li\u003e\n\u003cli\u003eSustained amino acid release over several hours\u003c\/li\u003e\n\u003cli\u003eSupports overnight recovery and muscle maintenance\u003c\/li\u003e\n\u003cli\u003eHelps reduce muscle breakdown during fasting periods\u003c\/li\u003e\n\u003cli\u003eComplete amino acid profile including BCAAs\u003c\/li\u003e\n\u003cli\u003eThick, creamy texture for shakes and recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals looking to support recovery and muscle maintenance over longer periods, particularly before bed or between meals.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 250–350ml of water or milk and consume before bed or between meals to support sustained protein intake.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003eApproximately 26–28 servings per container depending on flavour selection.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Chocolate Fudge","offer_id":45091855859766,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":45091855892534,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies N Cream","offer_id":45091855925302,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"Strawberries N Cream","offer_id":45091855958070,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Cream","offer_id":45091855990838,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/casein-protein_2lb_chocolate-fudge_front.webp?v=1774259003"},{"product_id":"rule-1-clean-gainer","title":"Rule 1 Clean Gainer","description":"\u003cp\u003eRule 1 Clean Gainer is a lean mass gainer designed to support muscle growth, recovery and increased calorie intake through a balanced combination of protein, carbohydrates and fats. Built as a cleaner alternative to traditional mass gainers, it focuses on quality ingredients and controlled sugar content to promote lean weight gain rather than excess fat accumulation.\u003c\/p\u003e\n\u003ch3\u003eMulti-Source Protein Blend\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a multi source protein blend delivering 30g of protein per serving, combining whey protein concentrate, whey protein isolate, milk protein isolate and micellar casein. This combination provides both fast and sustained amino acid release, supporting muscle repair, recovery and growth throughout the day.\u003c\/p\u003e\n\u003ch3\u003eComplex Carbohydrate Matrix\u003c\/h3\u003e\n\u003cp\u003eTo support energy intake and glycogen replenishment, Clean Gainer provides approximately 97–100g of carbohydrates per serving from a multi source carbohydrate blend. These carbohydrates help fuel training performance, restore glycogen levels and support the increased calorie intake required for muscle gain.\u003c\/p\u003e\n\u003ch3\u003eHealthy Lipid Blend\u003c\/h3\u003e\n\u003cp\u003eThe formula also includes a lipid blend featuring ingredients such as MCTs, flaxseed and avocado powder. These provide essential fats to support calorie density, hormone function and sustained energy levels, contributing to a more balanced nutritional profile.\u003c\/p\u003e\n\u003ch3\u003eLean Calorie Profile\u003c\/h3\u003e\n\u003cp\u003eWith approximately 560 calories per serving, Clean Gainer is designed to support gradual, controlled weight gain. Its relatively lower sugar content compared to traditional mass gainers makes it more suitable for lean bulking phases where quality weight gain is the goal.\u003c\/p\u003e\n\u003cp\u003eThe combination of protein, carbohydrates and fats makes it a versatile option that can be used post workout, between meals or as a convenient way to increase daily calorie intake.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 Clean Gainer is positioned as a balanced mass gainer, delivering high quality calories to support muscle growth, recovery and performance without excessive sugars or fillers.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e560 calories per serving to support weight gain\u003c\/li\u003e\n\u003cli\u003e30g protein from multi source blend\u003c\/li\u003e\n\u003cli\u003e97–100g carbohydrates for energy and glycogen replenishment\u003c\/li\u003e\n\u003cli\u003eIncludes healthy fats for sustained energy and hormone support\u003c\/li\u003e\n\u003cli\u003eSupports lean muscle growth and recovery\u003c\/li\u003e\n\u003cli\u003eLower sugar content compared to traditional gainers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for hardgainers, athletes and individuals looking to increase calorie intake, support muscle growth and improve recovery as part of a structured training and nutrition plan.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 2 heaping scoops with approximately 400–500ml of water or milk and consume post workout, between meals or as needed to increase daily calorie intake.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e15 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Chocolate Fudge","offer_id":45091874111542,"sku":null,"price":125.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":45091874144310,"sku":null,"price":125.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies N Cream","offer_id":45091874177078,"sku":null,"price":125.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Ice Cream","offer_id":45091874209846,"sku":null,"price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/clean-gainer_5lb_chocolate-fudge_front.webp?v=1774259758"},{"product_id":"rule-1-collagen-peptides","title":"Rule 1 Collagen Peptides","description":"\u003cp\u003eRule 1 Collagen Peptides is a daily health supplement designed to support skin, hair, nails, joints and connective tissue through a simple, highly bioavailable collagen formula. Built around hydrolysed collagen, it delivers targeted structural support in an easy to use, fast mixing powder.\u003c\/p\u003e\n\u003ch3\u003eHydrolysed Collagen Peptides\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is 10g of hydrolysed bovine collagen peptides per serving. This form of collagen is broken down into smaller peptides for improved absorption, allowing the body to utilise it efficiently to support connective tissue, skin elasticity and joint integrity.\u003c\/p\u003e\n\u003cp\u003eCollagen plays a key role in maintaining the structure of tendons, ligaments, skin and cartilage. Supplementation can help support these tissues, particularly as natural collagen production declines over time, contributing to improved joint function, skin health and overall structural support.\u003c\/p\u003e\n\u003ch3\u003eHyaluronic Acid\u003c\/h3\u003e\n\u003cp\u003eThe formula is further supported by 80mg of hyaluronic acid, which helps maintain hydration within joints and skin. This contributes to improved joint lubrication and skin moisture, supporting both performance and overall wellbeing.\u003c\/p\u003e\n\u003ch3\u003eVitamin C for Collagen Synthesis\u003c\/h3\u003e\n\u003cp\u003eVitamin C is also included at 100% of daily requirements, playing an essential role in collagen synthesis. This helps support the body's ability to produce and maintain collagen, enhancing the effectiveness of supplementation.\u003c\/p\u003e\n\u003ch3\u003eClean \u0026amp; Versatile Formula\u003c\/h3\u003e\n\u003cp\u003eRule 1 Collagen is designed to be simple and versatile, with a clean formulation free from sugar, dairy and gluten. It mixes easily into both hot and cold liquids, making it suitable for use in shakes, coffee or meals without affecting texture significantly.\u003c\/p\u003e\n\u003cp\u003eThe formula can be used at any time of day, making it a practical addition to a daily health and recovery routine.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 Collagen Peptides is positioned as a foundational health supplement, supporting joint integrity, connective tissue and overall wellbeing through a simple, effective collagen formula.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e10g hydrolysed collagen peptides per serving\u003c\/li\u003e\n\u003cli\u003eSupports skin, hair, nails and joint health\u003c\/li\u003e\n\u003cli\u003eIncludes hyaluronic acid for hydration and joint support\u003c\/li\u003e\n\u003cli\u003eVitamin C to support collagen synthesis\u003c\/li\u003e\n\u003cli\u003eHighly bioavailable and easy to absorb\u003c\/li\u003e\n\u003cli\u003eMixes easily into hot or cold beverages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals looking to support joint health, skin quality and overall connective tissue function as part of a daily health routine.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 200–300ml of water or a beverage of choice and consume at any time of the day.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e20 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Chocolate Fudge","offer_id":45092224139318,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Peach Mango","offer_id":45092224172086,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Unflavoured","offer_id":45092224204854,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Creme","offer_id":45092224237622,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/CollagenPeptides_20s_Chocolate-Fudge0001_b77fe507-2307-46e2-9b99-b4a8a89e3d19.webp?v=1774260847"},{"product_id":"rule-1-essential-amino-9","title":"Rule 1 Essential Amino 9","description":"\u003cp\u003eRule 1 Essential Amino 9 is a complete essential amino acid formula designed to support muscle recovery, hydration and performance during training. Built as a step above basic BCAA products, it delivers all nine essential amino acids alongside electrolytes to support both recovery and endurance.\u003c\/p\u003e\n\u003ch3\u003eFull-Spectrum EAA Blend\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a full spectrum EAA blend delivering 7.5g of essential amino acids per serving, including 5g of BCAAs in a 2:1:1 ratio. This includes 2.5g of leucine, which plays a key role in triggering muscle protein synthesis, alongside isoleucine and valine for energy production and recovery support.\u003c\/p\u003e\n\u003cp\u003eUnlike BCAA only formulas, Essential Amino 9 provides all nine essential amino acids, which the body cannot produce on its own and must obtain through diet or supplementation. This makes it more effective for supporting muscle repair, recovery and overall protein synthesis.\u003c\/p\u003e\n\u003ch3\u003eElectrolyte Blend\u003c\/h3\u003e\n\u003cp\u003eThe formula also includes an electrolyte blend delivering approximately 500mg per serving from sodium, potassium and magnesium sources. These electrolytes help maintain hydration, support muscle contractions and replace minerals lost through sweating during training.\u003c\/p\u003e\n\u003ch3\u003eIntra-Workout Performance\u003c\/h3\u003e\n\u003cp\u003eThis combination of EAAs and electrolytes makes the product particularly effective for intra workout use, where it helps maintain performance, reduce fatigue and support recovery during longer or higher intensity sessions.\u003c\/p\u003e\n\u003ch3\u003eClean \u0026amp; Versatile Formula\u003c\/h3\u003e\n\u003cp\u003eThe formula is free from added sugar and stimulants, allowing it to be used at any time of day and easily stacked with other supplements such as pre workouts, intra workouts or protein powders.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 Essential Amino 9 is positioned as a complete amino formula, delivering both recovery and hydration support in a simple, effective product.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e7.5g essential amino acids per serving\u003c\/li\u003e\n\u003cli\u003e5g BCAAs in a 2:1:1 ratio\u003c\/li\u003e\n\u003cli\u003eSupports muscle recovery and protein synthesis\u003c\/li\u003e\n\u003cli\u003eHelps reduce muscle breakdown during training\u003c\/li\u003e\n\u003cli\u003eIncludes electrolytes for hydration and performance\u003c\/li\u003e\n\u003cli\u003eZero sugar and stimulant free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for athletes, gym goers and individuals looking to support recovery, hydration and performance, particularly during longer or more demanding training sessions.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 300–500ml of water and consume before, during or after training.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Blue Razz Lemonade","offer_id":45092227612726,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Cherry Limeade","offer_id":45092227645494,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Fruit Punch","offer_id":45092227678262,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Grape","offer_id":45092227711030,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Peach Mango","offer_id":45092227743798,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Rainbow Candy","offer_id":45092227776566,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Sour Watermelon","offer_id":45092227809334,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/EA9_Blue-Razz-Lemonade0001.webp?v=1774261303"},{"product_id":"rule-1-prelift","title":"Rule 1 PreLift","description":"\u003cp\u003eRule 1 PreLift is a fully loaded pre workout designed to support energy, pumps, endurance and focus through a comprehensive formula featuring over 20 active ingredients. Built as an all in one performance supplement, it combines clinically backed dosages with patented ingredients to help maximise training output and consistency.\u003c\/p\u003e\n\u003ch3\u003eNitric Oxide \u0026amp; Pump Complex\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a nitric oxide and pump complex delivering 6g of L-citrulline alongside 50mg of S7™. This combination supports nitric oxide production, improving blood flow, vascularity and nutrient delivery to working muscles, resulting in stronger pumps and enhanced performance.\u003c\/p\u003e\n\u003ch3\u003eEndurance \u0026amp; Fatigue Resistance\u003c\/h3\u003e\n\u003cp\u003eTo support endurance and fatigue resistance, PreLift includes 3.2g of CarnoSyn® beta-alanine, helping buffer lactic acid build-up and extend training capacity. This is supported by 1g of taurine, which contributes to hydration, endurance and muscle function during intense sessions.\u003c\/p\u003e\n\u003ch3\u003eHydration \u0026amp; Electrolytes\u003c\/h3\u003e\n\u003cp\u003eThe hydration complex provides 500mg of electrolytes including sodium, potassium and magnesium, helping maintain fluid balance, support muscle contractions and reduce fatigue during longer or more demanding workouts.\u003c\/p\u003e\n\u003ch3\u003eMulti-Source Energy System\u003c\/h3\u003e\n\u003cp\u003eA key feature of PreLift is its multi source energy system, delivering approximately 330mg of caffeine per serving from caffeine anhydrous, di-caffeine malate and delayed-release caffeine. This provides both fast acting stimulation and sustained energy without a sharp drop-off.\u003c\/p\u003e\n\u003ch3\u003eNootropic \u0026amp; Focus Complex\u003c\/h3\u003e\n\u003cp\u003eTo enhance focus and cognitive performance, the formula includes 200mg Alpha-GPC, lion's mane mushroom and huperzia serrata extract. These ingredients support mental clarity, concentration and mind muscle connection, making the formula effective for both physical and mental performance.\u003c\/p\u003e\n\u003ch3\u003eAdditional Performance Support\u003c\/h3\u003e\n\u003cp\u003eAdditional ingredients such as SenActiv®, cordyceps, theobromine and BioPerine® support endurance, recovery, blood flow and nutrient absorption, helping maximise the overall effectiveness of the formula.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 PreLift is a well rounded pre workout designed to deliver a balance of energy, pumps, endurance and focus, making it suitable for consistent daily training.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e6g L-citrulline for pumps and blood flow\u003c\/li\u003e\n\u003cli\u003e330mg caffeine from multiple sources for sustained energy\u003c\/li\u003e\n\u003cli\u003e3.2g beta-alanine for endurance and fatigue resistance\u003c\/li\u003e\n\u003cli\u003eIncludes nootropics for focus and mental clarity\u003c\/li\u003e\n\u003cli\u003eElectrolytes for hydration and performance\u003c\/li\u003e\n\u003cli\u003eComprehensive all in one pre workout formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for beginners to intermediate users looking for a balanced pre workout to support energy, focus and performance without excessive stimulation.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 250–350ml of water and consume 20–30 minutes prior to training. Start with ½ scoop to assess tolerance.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Black Cherry Limeade","offer_id":45092384571446,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Blue Raspberry","offer_id":45092384604214,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Fruit Punch","offer_id":45092384636982,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Mandarin Mango","offer_id":45092384669750,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Orange Pineapple","offer_id":45092384702518,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Snow Cone","offer_id":45092384735286,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true},{"title":"Wild Grape","offer_id":45092384768054,"sku":null,"price":80.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/prelift_30s_Black-Cherry-Limeade_e521aa32-c2ae-4c8d-85e3-cf1e8ce5bd49.webp?v=1774262590"},{"product_id":"rule-1-protein-whey-isolate","title":"Rule 1 Protein Whey Isolate","description":"\u003cp\u003eRule 1 R1 Protein Whey Isolate is a high quality protein powder designed to deliver fast digesting, ultra pure protein to support muscle recovery, growth and daily protein intake. Built using whey protein isolate as the primary source, it provides a lean protein option with minimal fats, carbs and sugars, making it suitable for a wide range of training goals.\u003c\/p\u003e\n\u003ch3\u003eUltra-Pure Whey Isolate\u003c\/h3\u003e\n\u003cp\u003eEach serving delivers 25g of protein sourced from whey isolate and hydrolysed whey isolate, providing a complete amino acid profile to support muscle repair and protein synthesis. This includes over 6g of naturally occurring BCAAs, which play a key role in recovery and muscle growth.\u003c\/p\u003e\n\u003ch3\u003eLean Calorie Profile\u003c\/h3\u003e\n\u003cp\u003eWith approximately 100–110 calories per serving, the formula is designed to be lean and efficient, containing around 1g of carbohydrates and little to no fat. This makes it ideal for those looking to increase protein intake without adding unnecessary calories, whether in a cutting phase or maintaining lean muscle.\u003c\/p\u003e\n\u003ch3\u003eRapid Absorption\u003c\/h3\u003e\n\u003cp\u003eThe use of whey isolate ensures rapid digestion and absorption, allowing amino acids to be delivered quickly to working muscles. This makes it particularly effective post workout, where fast nutrient delivery is key to supporting recovery and reducing muscle breakdown.\u003c\/p\u003e\n\u003ch3\u003ePurity \u0026amp; Mixability\u003c\/h3\u003e\n\u003cp\u003eUnlike lower quality protein blends, R1 Protein focuses on purity and simplicity, avoiding unnecessary fillers while maintaining a smooth mixability and clean taste profile. The hydrolysed component further enhances absorption speed, making it suitable for both post training recovery and convenient daily protein supplementation.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 R1 Protein Whey Isolate is a straightforward, high purity protein option designed to support muscle recovery, lean muscle growth and daily nutritional needs without excess calories or unnecessary additives.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e25g fast digesting whey isolate protein per serving\u003c\/li\u003e\n\u003cli\u003eLow in carbs and fat for lean muscle support\u003c\/li\u003e\n\u003cli\u003eOver 6g naturally occurring BCAAs for recovery\u003c\/li\u003e\n\u003cli\u003eRapid absorption for post-workout use\u003c\/li\u003e\n\u003cli\u003eClean formula with minimal fillers\u003c\/li\u003e\n\u003cli\u003eSuitable for cutting, lean mass and general protein intake\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone looking to increase daily protein intake, particularly those in a cutting phase or wanting a lean, fast digesting protein source.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 200–300ml of water or milk and consume post workout or throughout the day to meet daily protein requirements.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003eApproximately 30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Chocolate Fudge","offer_id":45092389748790,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":45092389781558,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies N Creme","offer_id":45092389814326,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Banana Creme","offer_id":45092389847094,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Fruity Cereal","offer_id":45092389879862,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Salted Caramel","offer_id":45092389912630,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Mint Chocolate Chip","offer_id":45092389945398,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Butter Cake","offer_id":45092389978166,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Creme","offer_id":45092390010934,"sku":null,"price":140.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/r1pwi_2lb_chocolate-fudge_front.webp?v=1774263393"},{"product_id":"rule-1-pump","title":"Rule 1 Pump","description":"\u003cp\u003eRule 1 R1 Pump is a stimulant free pre workout designed to maximise muscle pumps, blood flow and performance without the use of caffeine. Built as a nitric oxide support formula, it delivers a combination of clinically backed ingredients to enhance vascularity, endurance and muscle fullness, making it ideal for both standalone use or stacking with stimulant based pre workouts.\u003c\/p\u003e\n\u003ch3\u003eNitric Oxide Complex\u003c\/h3\u003e\n\u003cp\u003eAt the core of the formula is a nitric oxide complex featuring 3g of L-citrulline, which acts as a precursor to nitric oxide production, helping to increase blood flow and improve nutrient delivery to working muscles. This is supported by 1g of Nitrosigine®, a patented inositol-stabilised arginine silicate that further enhances vasodilation, vascularity and overall pump.\u003c\/p\u003e\n\u003ch3\u003eHydration \u0026amp; Endurance Support\u003c\/h3\u003e\n\u003cp\u003eTo support endurance and hydration, R1 Pump includes 2g of taurine, which plays a key role in cellular hydration, muscle function and performance during training. This is combined with 1g of betaine anhydrous, which supports power output, strength and muscular endurance.\u003c\/p\u003e\n\u003ch3\u003eExtended Nitric Oxide Activity\u003c\/h3\u003e\n\u003cp\u003eThe formula is further enhanced with 500mg of L-arginine, contributing to nitric oxide production, alongside 200mg of L-norvaline, which helps prolong nitric oxide activity by reducing its breakdown, supporting longer lasting pumps.\u003c\/p\u003e\n\u003ch3\u003ePlant-Based Vascular Support\u003c\/h3\u003e\n\u003cp\u003eA blend of plant based extracts including whole grape extract and pine bark extract supports blood flow, circulation and antioxidant activity, helping improve vascular response during training. This is combined with 50mg of S7™, a clinically studied blend of plant extracts shown to support nitric oxide production.\u003c\/p\u003e\n\u003ch3\u003eAstraGin® Absorption Support\u003c\/h3\u003e\n\u003cp\u003eTo enhance absorption and effectiveness, the formula includes 50mg of AstraGin®, which supports nutrient uptake and bioavailability, helping maximise the benefits of each ingredient.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 R1 Pump is a focused, stimulant free pre workout designed to enhance pumps, blood flow and performance, making it ideal for late night training, stacking or those sensitive to caffeine.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e3g L-citrulline for nitric oxide and blood flow\u003c\/li\u003e\n\u003cli\u003e1g Nitrosigine® for enhanced pumps and vascularity\u003c\/li\u003e\n\u003cli\u003eStimulant free formula with zero caffeine\u003c\/li\u003e\n\u003cli\u003e2g taurine for hydration and muscle function\u003c\/li\u003e\n\u003cli\u003eIncludes betaine for strength and endurance\u003c\/li\u003e\n\u003cli\u003eDesigned for stacking or standalone pump support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for those wanting to enhance muscle pumps and performance without stimulants, including late night trainers or users stacking with a caffeinated pre workout.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 250–350ml of water and consume 15–20 minutes prior to training. Can be used on its own or alongside a stimulant based pre workout.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003e30 servings per container.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Black Cherry Limeade","offer_id":45092697997366,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"Blue Razz Lemonade","offer_id":45092698030134,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/Pump_Cherry-Limeade0001.webp?v=1774264202"},{"product_id":"rule-1-whey-protein-blend","title":"Rule 1 Whey Protein Blend","description":"\u003cp\u003eRule 1 R1 Whey Protein is a versatile protein blend designed to support muscle recovery, growth and daily protein intake through a combination of fast and sustained digestion proteins. Built using a blend of whey concentrate, isolate and hydrolysed whey, it delivers a balanced release of amino acids to support both immediate recovery and longer lasting nutrient delivery.\u003c\/p\u003e\n\u003ch3\u003eMulti-Source Whey Blend\u003c\/h3\u003e\n\u003cp\u003eEach serving provides approximately 24g of high quality protein, supplying a complete amino acid profile to support muscle repair and protein synthesis. This includes naturally occurring BCAAs, which play a key role in recovery and maintaining lean muscle mass.\u003c\/p\u003e\n\u003ch3\u003eFast \u0026amp; Sustained Amino Acid Delivery\u003c\/h3\u003e\n\u003cp\u003eThe inclusion of whey isolate and hydrolysed whey ensures a fast digesting protein source, allowing for rapid amino acid delivery post workout. This is supported by whey concentrate, which digests at a slower rate, helping provide a more sustained release of nutrients to support muscle recovery over time.\u003c\/p\u003e\n\u003ch3\u003eBalanced Calorie Profile\u003c\/h3\u003e\n\u003cp\u003eWith around 120–130 calories per serving, the formula remains balanced, typically containing low levels of fat and carbohydrates while still delivering a satisfying and great tasting shake. This makes it suitable for both muscle building phases and general daily protein supplementation.\u003c\/p\u003e\n\u003ch3\u003eVersatile Everyday Use\u003c\/h3\u003e\n\u003cp\u003eThe blend approach makes R1 Whey Protein a practical all round option, whether used post workout, between meals or as a convenient way to increase daily protein intake. Its smooth mixability and flavour range also make it easy to incorporate into shakes, smoothies or meals.\u003c\/p\u003e\n\u003cp\u003eOverall, Rule 1 R1 Whey Protein is designed as a reliable, everyday protein supplement that delivers both fast and sustained protein release to support recovery, performance and overall nutrition.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24g protein per serving for muscle recovery and growth\u003c\/li\u003e\n\u003cli\u003eBlend of isolate, concentrate and hydrolysed whey\u003c\/li\u003e\n\u003cli\u003eProvides both fast and sustained amino acid delivery\u003c\/li\u003e\n\u003cli\u003eNaturally occurring BCAAs for recovery support\u003c\/li\u003e\n\u003cli\u003eSuitable for post workout or daily protein intake\u003c\/li\u003e\n\u003cli\u003eSmooth mixing and versatile use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone looking for a balanced, everyday protein powder to support muscle recovery, growth and overall protein intake.\u003c\/p\u003e\n\u003ch3\u003eSuggested Use\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with approximately 200–300ml of water or milk and consume post workout or throughout the day to meet daily protein requirements.\u003c\/p\u003e\n\u003ch3\u003eServings\u003c\/h3\u003e\n\u003cp\u003eApproximately 28 servings per container. \u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Campfire Smores","offer_id":45092702781494,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":45092702814262,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies N Creme","offer_id":45092702847030,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Banana N Creme","offer_id":45092702879798,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Fruity Cereal","offer_id":45092702912566,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Salted Caramel","offer_id":45092702945334,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Mint Chocolate Chip","offer_id":45092702978102,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Strawberry Banana","offer_id":45092703010870,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Toasted Cinnamon Cereal","offer_id":45092703043638,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Fudge","offer_id":45092703076406,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla Ice Cream","offer_id":45092703109174,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true},{"title":"Milk Chocolate","offer_id":45092703141942,"sku":null,"price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/files\/whey-protein_2lb_campfire-smores_front.webp?v=1774265218"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9552\/0054\/collections\/R1_Logo_Horiz_Black.png?v=1777549871","url":"https:\/\/supps4u.com.au\/collections\/rule-1.oembed","provider":"SUPPS4U","version":"1.0","type":"link"}